Images as Anthems

What makes an image an Anthem? You know, a photograph (or illustration) that makes you stand at attention. The best examples for me have always been Movie (and now TV series) posters. The symbolism of Don Draper’s solitary figure standing in the high rise office tower hinting at his powerful “in charge” attitude but also his emptiness and his man on the (l)edge. In the Game of Thrones I feel the weight placed on the shoulders of Ned, the Hand of the King. In Oceans 11 I see the star power of a new Rat Pack (notice how they have to state “starring in alphabetical order”) and I know that it will be a fun action packed romp through Vegas. These images give you a taste of what each stands for…and if the taste appeals to you, you should buy it.

Your advertising images need to do the same. Dig deep into the meaning of your offerings (to your chosen customers) and filter your message, then create your own movie poster for the world. If you do this you will have your own Anthem that will make people stand at attention.