Always have a choice

It is written somewhere that you should always give yourself at least three choices - this is, I believe, why they created Neopolitan ice cream, a true parent saver.

How many times have you been given the choice of one thing or nothing? Not really a choice. So why do so many businesses do this as their default proposal? Failing to present the three options; Good, Better and Best, denies customers the most valuable of your offerings; choice.

There is more than one highway that will take you to Toronto and more than one way to speak to your customers, give yourself at least three options and pick the best.