Shopping Centre Marketing Content
Santa at Hazeldean Mall - Holiday Studio
To strategically promote the arrival of Hazeldean Mall's Santa and position him as the Santa that represents Ottawa and the western Ottawa Valley we travelled to Almonte, Pakenham and Downtown Ottawa showcasing him in popular local tourist attractions.
To drive home the point, Santa doesn't just carry a "nice" list, he carries a case containing his "Awesome List".
Video for Socials
While creating posed still images we also created a 30 second social media video to announce Santa's Arrival.