Standard Operating Procedures and Pricing Model
(the process)
Scope of Work Planning
Delivering quality work that suits end-use starts with understanding scope of work as follows
- Objectives and Use of Images
- Final Creative application - your look and feel
- Location(s) and parking arrangements
- Key on-site contact and their information
- Highlight areas - what are you most proud of and areas of motivation
- Timing - day of week & time of day to either minimize or maximize traffic or focus on your building(s) features
- Final Image Sizes and Ratios
- Timeline with Soft and Hard Deadlines
Critical Path
The Scope of Work goes into a formalized bullet-point strategic critical path which we will build as part of the pricing estimate.
This will be submitted to you for revisions and approval.
Once approved we will then reserve the dates, times, equipment, additional people travel and lodgings and post production suites.
We will also batch email key property contacts with the critical path that applies to them.
Equipment
Depending on the end result images desired for each location session a variety of camera equipment will be used, these can include
- four professional camera bodies each with dual memory cards
- two drones with back up storage
- two iPads
- tilt/shift (perspective control), wide angle, normal and telephoto lenses
- ground-level and pole tripods
- off camera lighting
- safety cones
Safety
IDEA3 carries insurance for all equipment as well as $5 million in liability insurance with the client as co-insured.
In addition to insurance Frank Fenn wears high-visibility vest/jacket, steel-toe safety boots and carries credentials.
Drones cannot (and will not) be flown in inclement weather (high wind, rain or snow) or in no-fly zones or over scheduled events.
Drone photography also requires an additional person to act as a spotter.
Editing
Professionally created photographs are the starting point to sharing your property across platforms.
We make all photographs in RAW format and then process each image in ADOBE Lightroom and Camera RAW.
The resulting images are then brought into Photoshop for colour corrections, line straightening, vanishing point definitions and litter clean up (there is always litter).
Each Photograph will be assigned a unique file name - normally this is the property name followed by a sequence number (example "ScotiaPlaza 001") and if additional edits are made to that image a sequencial letter will be added to the end (example "Scotia Plaza 001a").
Delivery at Soft Deadline
JPG Images are uploaded to galleries on our website and a link will be sent to people responsible for approval.
You can then review the images and, if you wish, make bullet point additional edit requests noting the file number you are referencing.
Delivery at Hard Deadline
Timing is everything when working with other suppliers. We will deliver the final JPG images, to spec., to you via a downloadable gallery for you and your creative team to incorporate your property images into your media.
Note: "JPG" is the image file type that is used for print and use on websites and social media.
Invoicing
There are two pricing models.
1. Day Rate + Per Image Rate
- 1/3 payable on agreement to Quote
- Access to download gallery is immediate
- 2/3 payable on 30 days after completion of work
2. Per Image Price Rate
- pay in full on acceptance of images
- once paid, the gallery will be downloadable
We accept cheques and/or credit cards: Payable to IDEA3
Estimating Prices
Pricing model is determined by scope, volume and quality of work.
Below is a basic guideline for Day Rate + Image Rate for a "one-off" commission - a more detailed quote for volume pricing is available.
Per Image Pricing is available for quote separately.
Ottawa Architectural Photography Rate Formula
DAY RATE - PER PROPERTY
Includes Photographer Frank Fenn, the planning process/critical path and all equipment required to complete on site work.
- Full Day Rate (up to 8 hours): $1,500
- 1/2 Day Rate (up to 4 hours): $1,000
- 1/4 Day Rate (up to 2 hours): $500
- Multiple Day Rates available on request
PLUS PER IMAGE RATE
Includes extensive touch ups, file processing to spec, gallery creation and delivery on a "work to prior to deadline" priority system.
- Print Resolution Images each: $750
- Web Resolution Images each: $350
TRAVEL OUTSIDE EASTERN ONTARIO
For properties outside Eastern Ontario - day quoted separately
CLICK THIS LINK FOR MORE DETAILS
Ottawa Shopping Centre Photography Rate Formula
DAY RATE - PER PROPERTY
Includes Photographer Frank Fenn, the planning process/critical path and all equipment required to complete on site work.
- Full Day Rate (up to 8 hours): $1,500
- 1/2 Day Rate (up to 4 hours): $1,000
- 1/4 Day Rate (up to 2 hours): $500
- Multiple Day Rates available on request
PLUS PER IMAGE RATE
Includes advanced basic touch ups, file processing to spec, gallery creation and delivery on a "work to prior to deadline" priority system.
- Print Resolution Images each: $250
- Web Resolution Images each: $100
TRAVEL OUTSIDE EASTERN ONTARIO
For properties outside Eastern Ontario - day quoted separately
CLICK THIS LINK FOR MORE DETAILS
OTTAWA RETAIL/OFFICE SPACE FOR LEASE PHOTOGRAPHY
DAY RATE - PER PROPERTY
Includes Photographer Frank Fenn, critical path and all equipment required to complete on site work.
- Full Day Rate (up to 8 hours): $1,000
- 1/2 Day Rate (up to 4 hours): $750
- 1/4 Day Rate (up to 2 hours): $500
- Multiple Day Rates available on request
PLUS PER IMAGE RATE
Includes basic touch ups, file processing to spec, gallery creation and delivery on a "work to prior to deadline" priority system.
- Print Resolution Images each: $100
- Web Resolution Images each: $50
TRAVEL OUTSIDE EASTERN ONTARIO
For properties outside Eastern Ontario - day quoted separately
