New Website
The decision was made to create a new website for Hazeldean Mall using an updated template by Mobile Fringe. New imagery reflecting the unique blend of merchants, merchandise and people working and shopping in the centre every day was required.
Goals
Recognizing that customers visit community malls for the selection of stores and the level of friendly service they receive the goal was to create organic, yet professional, photographs that would create the feeling of being there before actually shopping.
Objectives
1, Recruit actual staff to be photographed in stores for banner images to fit template.
2. Instead of using store logos to identify stores in the online directory, photograph each storefront in a square format as an active landmark.